Take Care Beauty
Take care is a super cute project for all my cutie patootie reading this :)
Sector
Beauty
Take Care Beauty is a beauty brand based on diverse licences (mostly Sanrio). They develop products in a very large range. I've been helping produce this brand's output, by mainly shooting (both photos and videos), managing and producing content for their social media for about one full year.
Social media, production, Art direction
The Feed
Take care has a very bright and colorful art direction, which only fits the fearless. That means you can have fun with the most colorful Feed visuals, whether it's a short punchy UGC or a full studio shot, as long as it brings a human and artistic vibe.
Take Care has a super playful tone, so we've been using the cadre of cuteness and brightness to align all this, especially with animation and stop-motions.
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Each “series” has its own tone, that we’ve been fitting into Take Care’s charter.
I’ve also got to learn plenty of Hello Kitty’s friends’ names, like Kuromi, MyMelody, Cinnamoroll, and stuff like that. I now have more knowledge. Cool.
A very fun and bizarre project at first because I was not the most updated on beauty brands, and it ended up being really cool.
I was focused on art direction for this project, but the whole managing stuff was made by Carla Gimenez and her assistant, Caroline Lebras, which was cool